Ok, not that exciting, but it is tasty! The new Mountain dew features Master Chief on the cans and box and tastes like regular Mountain Dew plus cherry. The odd thing about it is although it is labelled as 'Game Fuel' there are no energy boosting medicinal ingredients like ginseng or extra caffeine. Just cherry. It tastes alright, but really not what I imagine Master Chief drinking in his downtime.
The cool part about this stuff is the branding. Pokemon is the only other game I ever remember getting this much marketing. It's a big step for game advertising, to do something formerly reserved for Star Wars special editions and Jerry Bruckheimer flicks. Microsoft has said they are comparing the release of Halo 3 to other entertainment releases, not other gaming releases and I guess this is proof. It's great to see this much attention for a game, but on the flip side you won't see it again for a while. Halo e is probably the only game big enough to pull this kind of stunt.
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